It was Apple’s second straight quarterly drop in sales after 13 years of growth. In its most recent quarter, iPhone sales fell 23 percent from a year ago, contributing to a 14.6 percent drop in overall revenue. Just the tally on iPhone sales, almost $141 billion over the past four quarters, is more than the annual sales figures of Cisco, Disney and Nike - combined.īut the iPhone has also been a source of recent disappointment, too. It led the company to soaring valuations and accounted for nearly two-thirds of Apple’s revenue in the past year. That’s because the iPhone, launched by Jobs, has been the biggest driver of Apple’s massive growth during Cook’s tenure. It is fitting that these two milestones arrive so close together. “It feels like it was yesterday in some respects.” “It’s been a blur in a lot of ways,” says Cook, who had filled in for Jobs during medical leaves. That celebratory milestone - Cook laughs when asked by a reporter if he’ll stop counting, as McDonald’s did with its hamburgers - aptly coincides with another big moment for the technology giant’s chief executive.Ī few weeks later, Cook would mark the fifth anniversary of what has been the most closely watched transition of power in corporate history: On Aug. 24, 2011, just six weeks before his death, Apple’s iconic founder, Steve Jobs, permanently handed his chief operating officer the reins. and Jackie Robinson, a rose gold iPhone 6s sits in its original box.Įarlier that morning, Cook had stood in front of employees at Apple headquarters and held up the phone, which a staffer had hand-delivered from a store in Beijing to commemorate a notable occasion: Apple had sold its billionth iPhone. On a sleek white coffee table in Apple CEO Tim Cook’s fourth-floor office in late July, beneath framed posters of Robert F. Whether or not the company is successful this time around remains to be seen.Apple’s CEO talks iPhones, AI, privacy, civil rights, missteps, China, taxes, Steve Jobs - and steers right past the car rumors Notably, however, this is not the first time Cook has vowed to double down on Apple’s culture of secrecy. We also know that people who leak confidential information do not belong here. We know that the leakers constitute a small number of people. As you know, we do not tolerate disclosures of confidential information, whether it’s product IP or the details of a confidential meeting. I want to reassure you that we are doing everything in our power to identify those who leaked. But they only work if we can trust that the content will stay within Apple. These opportunities to connect as a team are really important. I want you to know that I share your frustration. This comes after a product launch in which most of the details of our announcements were also leaked to the press. I’m writing today because I’ve heard from so many of you were were incredibly frustrated to see the contents of the meeting leak to reporters. Cook acknowledges that a number of details regarding the iPhone 13 and other Apple announcements leaked prior to Apple’s September event.Ĭook says that Apple is doing “everything in our power” to track down those responsible for leaks to the press: While Cook’s memo comes after details from the meeting leaked, this also extends to product leaks. In the memo, Cook says that he’s heard many employees were “incredibly frustrated to see the contents of the meeting leak to reporters.” The memo was sent to employees on Tuesday evening and it comes after the details of an Apple all-hands meeting leaked on Friday. In a memo that was leaked to the Verge, Cook says that Apple is doing “everything in our power to identify” internal leakers, and added that “people who leak confidential information do not belong here.” Apple is once again ramping up its efforts to crack down on leaks and employees who are responsible for them.
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